What to consider when assessing customer creditworthiness

Trade credit plays a vital role in the B2B economy. It can act as an economic stimulus by enabling businesses to seize new sales opportunities, and invest and expand. Whilst extending credit is a vital aspect of trade, businesses also bear the responsibility of mitigating potential risks. Therefore, they need to check the creditworthiness of the potential customer. For businesses, it’s part of having good credit risk management.
Access Intell CEO Founder Lynne Walton
October 10, 2025
1
min read

What is creditworthiness

Creditworthiness signifies a business's confidence in a customers ability and commitment to pay invoices. It essentially acts as a measure of trust in a customer's financial responsibility and stability.

In addition to being a measure of trust and reliability, it’s also a crucial parameter when extending trade credit. In this context, evaluating creditworthiness becomes a vital cog in your financial wheel, solidifying the credit process and shaping your risk assessments.

The more creditworthy an application is, the less risky they are as customers.

How to determine creditworthiness

So, how is creditworthiness determined? In its simplest form, it involves evaluating a range of factors, all aimed at gauging a business customer's financial health and behaviour. These components act as pillars, supporting a reliable and comprehensive creditworthiness evaluation.

These factors, commonly referred to as the the five Cs of credit, are:

  1. Character
  2. Capacity
  3. Capital
  4. Collateral
  5. Conditions

Businesses will weigh each of the five Cs when making a credit decision. However, the most important C will vary depending on the individual business and the credit limit. For example, businesses may focus more on collateral for a loan.

By considering all five Cs, businesses can get a better understanding of the potential customer's risk and make a more informed trade credit decision.

Here is a more detailed explanation of each of the five factors.

Credit history (Character)

A business's credit history provides a record of their past financial behaviour, including payment history, outstanding debts, and any instances of bankruptcy or default. By examining a customer's credit history, businesses can assess how likely they are to pay their invoices on time and in full.

When evaluating the creditworthiness of a customer, it’s essential to review their payment history and the consistency of their payments. A history of late or missed payments may indicate that a business is less likely to manage their debts responsibly. Meanwhile, a record of timely payments demonstrates a strong commitment to fulfilling financial obligations.

Current debt level (Capacity)

Another factor that businesses should consider when evaluating a customer's creditworthiness is their actual ability to pay their invoices. A lower debt-to-income ratio is generally preferred, as it indicates the customer isn’t over-leveraged. Where available, review cash flow statements to see if the customer has adequate revenue to cover their invoices. Additionally, consistent or growing revenue signals stability, while fluctuating or declining revenue might indicate financial issues.

Length of credit history (Capital)

The length of a customer's credit history also plays a significant role in determining their creditworthiness. Businesses with a longer credit history generally have a more established track record of responsible credit management, making them more attractive to lenders.

When evaluating the creditworthiness of a trade customer, businesses should consider the age of their oldest credit account, the average age of all their credit accounts, and the age of their most recent credit account. A more extended credit history typically indicates a more experienced business who is better equipped to handle their debts responsibly.

Usually, these businesses have capital, which helps them establish a good credit history. It’s also common for businesses to consider opening a cash account first to monitor payments and ensure commitment.

External factors (Conditions)

External conditions may impact a customer's ability to pay. Examples include economic trends, industry health, and market demand. The performance and stability of the customer's industry affect their potential for revenue generation and general rates of insolvency.

New credit accounts (Collateral)

Finally, businesses should consider the impact of recent credit inquiries and new credit accounts on a customer's creditworthiness. Multiple credit inquiries in a short period may suggest that a customer is seeking additional credit, which could indicate financial distress or an increased risk of overextending themselves.

Additionally, opening several new credit accounts in a short period can negatively impact a customer's credit score and may signal a higher risk of default. When evaluating a customer’s creditworthiness, businesses should consider recent credit inquiries and new credit accounts to ensure that they are making informed decisions about a customer's credit risk.

Key Takeaways

Before extending trade credit, businesses should consider a variety of factors when evaluating the creditworthiness of a potential customer. By examining a businesses credit history and risk factors, businesses can make informed decisions about a customer's ability to repay their loans.

A comprehensive creditworthiness assessment is crucial for maintaining a healthy financial ecosystem and minimising the risk of late payments and bad debts.

Interested to learn more?

Explore our leading-edge credit risk management products with interactive demos.